Web design is the industry behind all the websites we use on the Internet. It is technology in itself, but other technologies are having an impact on how it works. Websites have to adapt every day to new browsers, devices, and even the way people search. Here are a few tech advancements that are changing the web design industry. 

Artificial Intelligence

high angle photo of robot

Artificial intelligence is our attempt to replicate the human mind. Until now, we’ve only accomplished creating algorithms that allow computers to learn, recognize words, analyze images, and recognize speech. But those advancements already make a huge difference in how the technology works. For example, thanks to AI, computers can analyze massive amounts of information in a matter of seconds. 

In the web design industry, AI can create a more personalized experience for the user. This AI software analyzes data from the customer, like how many times it has visited the website or their purchases. It collects massive amounts of data from each customer to show them what they want to see. 

Another thing that is becoming more common is artificial design intelligence. This AI-powered software allows websites to build themselves. You only have to enter inputs of what you want and what you want to accomplish with your website, and the software will build it for you. Plus, the website will learn and optimize itself every time new content is added. 

This technology will change the way web designers work. AI can’t yet replicate things like creativity and artistic mindsets. Thus, web designers will be able to concentrate on the creative side of web design while the AI software takes care of the hard work. One of the main criticisms is that the websites will lack the human touch, but it is an excellent solution for generic websites and people who have smaller budgets. 

Progressive Web Applications

Progressive web applications (PWA) are built with a single codebase and can run anytime on any device, even offline. It uses web technologies and behaves like web apps. The world progressive means it can work through the older browser version to the newest. These applications have a lot of benefits: they are easier to develop, they behave the same as native apps, and the user doesn’t need to go to the app store to download and install them. 

A PWA has to have certain characteristics. For example, it has to be linkable, network independent, responsive, installable, progressive, and discoverable. For example, AliExpress saw a 104% increase in conversion from new users and a 74% increase in time spent per session after implementing its PWA. 

Voice Search

joyful young woman phoning on street in evening

Voice search technologies have increased in popularity in the last few years. In the US, many households have smart speakers like Amazon’s Alexa or Google assistant. The way people search is different when they type than when they use voice assistants. For example, if you want to know Uganda’s population, you will probably type something like “Uganda population”. But if you use a voice assistant, you will probably say something like, “Alexa, what is the population of Uganda?”

The search results for those two requests will be very different. Thus, web designers have to adapt their UI to work with both search types. That way, your website will appear on the first results page whether the user is using voice search or not. 

Motion UI

Motion UI has been one of the new trends in the web design industry. Websites have become more interactive with incredible animations that make the interface more attractive. Thus, it is changing the industry to introduce newer features that allow web designers to create more exciting web pages. 

For example, developers have become creative with motion UI by introducing parallax animations. These animations include background and foreground objects moving at different speeds that give depth to the website. The parallax effect is one of the new trends in motion UI changing how developers design websites. 

In Summary

Technology is changing the web design industry forever. Artificial intelligence is making web designers’ jobs easier by building complete websites with just a few inputs. PWAs increase the conversion rate for companies while being easier to implement and maintain. Finally, voice assistants and motion UI are taking over, and web developers have to adapt. 

Categories: Blog

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