Every company needs to have an online presence in the modern age if they want to be successful. With the majority of consumers using the internet to purchase products and discover new brands, a business might as well not exist if it doesn’t have at least a website people can visit. While a quality website is a must, even that isn’t enough anymore, with more and more businesses developing apps their customers can use. If you want to bring your business into the future, getting a customized app developed should be your next step if you haven’t done this already. Here are some things you will need to think about for this project.

In-house Team or Outsource?

If you have a fantastic in-house IT team, they may be able to develop an app for you, especially if they have been working on your website’s development already. Just make sure they have the best DevOps software to work with, as this will make the project run more smoothly and make your development team’s lives a lot easier. Check out this Slack alternative as an example of the quality software available. If you’re a smaller business that doesn’t have an in-house IT team, you can always outsource this project to web/app development companies instead.

What Do You Want Your App to Do?

What your company’s app does will depend on the kind of business you’re running and what the purpose of the app is generally. For example, if you run a restaurant, perhaps you want customers to be able to manage their bookings through it and collect special discounts with their loyalty cards? If you’re a retailer, allowing customers to purchase products via your app would also make sense, and perhaps offering personalized customer service through this as well? Look at your competitors and see if they have apps and what theirs do. This can serve as an inspiration and help you make yours better.


Developing an App for Your Business - Blog Lorelei Web Design

Once you have decided what you want your app to offer users, you can move on to the general design. It needs to correlate with your business brand, so pick color schemes that work with that and make sure your company logo is visible. It also needs to be easy to navigate, just like your website. To help your development team, create a mood board with a few design ideas to show them so they can visualize the sort of style you’re looking for. 

Publishing Your App

Having an app developed is great, but if your customers can’t download it in any way, it’s pointless. When the development has finished, you will need to publish your app on Google Play, Apple’s App Store, and any other app stores you can to increase visibility. If possible, see if you can make your app easy to download from your company website, or at the very least, include a link to where customers can find it. 

Apps have made people’s lives a lot easier, whether it’s managing their schedules, doing grocery shopping, or even sending mail using delivery services. It’s smart for businesses to have an app, so make sure you’re don’t get left behind and look into having one developed now.