Blog

You have a great website and think your profiles and posts on social media are quite good. The problem is that nothing seems to be generating much buzz for your company. The website pages are also not ranking all that well on search engines. Could the problem be the way…

The internet changed in October 2016. That month, mobile web usage overtook desktop web usage for the first time (although there are those who say the turning point was much earlier). Over sixty percent of Millennials use a smartphone as their primary device for accessing the internet, it has been…

Having a business nowadays and not being digitally present is pretty much just like “winking at a girl in the dark”. Undoubtedly, online marketing is an appealing way of increasing your business potential, whether you’re serving your customers virtually online or physically offline. If you own a start-up or a…

Marketers like content marketing, but they are yet to fall in love with it. Content ages too fast. What is hit and viral today, becomes obsolete tomorrow. Content marketing plateaus too quickly. This is in sharp contrast to video marketing. Videos have an engagement factor that compels you to watch…

Web design is a specific field within Graphic Design that focuses on the design of engaging websites. You need to understand the online working environment and create a site that is suitable for the business objectives; do customers want to sell products from their website, or simply acquire leads from…

In today’s business world, having no website means no business. No matter the size of your firm, it is important to have a robust online presence. Before anyone decides to settle on a particular firm, they go online, check reviews, compare it to others in a similar space, and then…

Today, we live in a world that focuses on technology first. If anyone wants to find out about any business be it a law firm or any professional service firm, they will first go to the internet and search for you. What they find on there, can mean the difference…

Every business needs to market itself properly to be successful. Whether the firm is just starting out or it’s an established business, the importance cannot be stressed enough. What many companies tend to overlook is the impact of web design on the overall marketing performance. The simple truth is that…

The pace with which the web design terrain is currently shifting has no precedence. Something that appears trendy today may sink into oblivion in just a few months. With better tools coming out to enhance functionality, aesthetics and user experience, we can only expect the rate to go a notch…