Blogging may be something you associate with websites that provide news or opinions on many different topics, but not so much with company websites. However, it is actually now practically the norm for businesses to put a blog on their websites. If you are not doing it, you should definitely consider adding it as soon as you can.

Read also: How to start a blog

Here, we look at why that is and why blogs have become such an important part of successful company sites.

Content Marketing

You have probably heard the term content marketing before, as it has been a huge buzzword in the last few years. However, a lot of small businesses still don’t really know how to use it effectively. Content marketing is essentially about getting people to your site and engaging them as potential customers by providing engaging, informative, or entertaining content, such as articles or videos.

If you don’t have a blog on your site, you don’t have a hub for your content marketing. While you may think you can use your social media accounts to share the content you want users to see, that is actually the step you should be taking after posting the content on your website, so the social media activity drives traffic to your site.

Search Engine Optimization

It would help if you thought about making a blog for your existing website because it gives you somewhere you could post articles optimized with the search terms your target audience is using on Google. Search engine optimization, or SEO as it tends to be more commonly known, is one of the most important factors in gaining new customers.

It means people looking for exactly what your business does can find you easily when they search on Google. Even if you don’t have an online business and do something more locally-focused like run a restaurant or beauty salon, most people search for these things on the web now, and having a blog can help you ensure that you are near the top of their search results when they do.

Showing Your Expertise

A third reason you need to get a blog is that it can be a great way to establish yourself as an expert in your field. You may have an excellent sales copy and be able to show quite a lot with your existing website, but with some well-informed, expert blog posts, you can truly demonstrate that you are an authority on what you do.

Good content can ensure that when your customers want information on the type of subjects you know about, they come to you.

As you can see from these three points, which are by no means the only reasons to start a blog on your site, blogging is an important tool for companies and is, therefore, something you should embrace if you want to gain more traffic.