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Small businesses often have to win the trust and loyalty of their clientele. Bigger companies have an established brand and a steady stream of customers. You have fewer resources to work with, so how can you compete against major corporations? There are a few tricks you can use to gain…
Blogging may be something you associate with websites that provide news or opinions on many different topics, but not so much with company websites. However, it is actually now practically the norm for businesses to put a blog on their websites. If you are not doing it, you should definitely…
While individual users have moved on and have started using payment wallets and online banking, businesses in America still rely on paper checks. If you are a business owner, you already know the many conveniences of using checks. Right from stopping payments to post-dating them, there are more than a…
Graphic designers and web designers have quite a couple of things in common. They both work with fonts, graphics and design principles, though graphic and the website design are very different in other ways. Here are examples of some of those differences in order to give you a better understanding…
Automation plays an essential role in email marketing these days. Many brands have discovered that automating their email funnel can increase their ROI by 45%. According to CMO, 49% of companies use email automation, including 55% of B2B companies. There are a number of email automation tools on the market,…
If you’re running a small business, the most effective marketing tool is your website, so you must take advantage of this, as it’s the first thing your customers will see. It can also be a strong mechanism via which to acquire customers through search engines, social networks, etc. Regardless of…
If you’re looking to develop your personal brand or take your business to the next level, Facebook is the first place to start. With over two billion monthly users, cheap advertising and the opportunity to reach your target audience, it seems like a no-brainer for most businesses. Facebook Business Page…
You probably already noticed it and maybe have already clicked on that new button at the top right of your Instagram screen: IGTV! To celebrate that Instagram has reached the impressive number of 1 billion users. So, they launched the new video platform for content creators that allows you to…
Royalty free refers to a type of license for copyrighted intellectual property images allowing us its usage in an array of applications without having to shell out the royalty fee for each usage. The most basic concept you need to know before working with stock photos is that you do…