The web plays a pivotal role in today’s internet-driven marketplace. Businesses of all sizes and in all industries must utilize the web to engage their target market and promote their business, but this is not easy when it is so competitive online.

Brands must ensure they develop a strong web presence and create positive digital experiences for their target market, which means that they need to stay current regarding web trends. The web is continuously going through change, which can make it difficult to keep up. With this in mind, here are 4 of the main web trends to be aware of in 2024. 

Mobile Optimization

One of the most notable trends is mobile optimization. With around 50% of web traffic being mobile, brands must make sure that they provide smooth online experiences for mobile users. Websites need to be optimized so that information loads properly and navigation is easy on a mobile website. Of course, many brands will also develop their own mobile applications to provide a smooth digital experience on a mobile device.

Voice Search Optimization

With the increased use of voice-activated devices, voice search optimization is emerging as a major trend in 2024. Websites can be optimized for voice search by writing content in a more conversational tone, which tends to be how people speak compared to typing. Long-tail keywords and question phrases are also effective ways to optimize a website for voice search. 


As you might expect, AI is emerging as a significant trend in web development right now. This is mainly through the use of AI-powered chatbots that are capable of analyzing user behavior and delivering personalized content and recommendations. Interactions are also becoming much smoother with the use of natural language processing (NLP), which means that it can now be hard to tell the difference between a chatbot and a human. 

API Management

APIs play a key role in web development and can help brands build and manage their digital services. API management platforms like Kong are becoming increasingly popular as they can make the management of APIs much easier. Platforms like this can help developers work much faster, manage APIs using a single control panel, ensure compliance at all times, and provide developers with the flexibility to work across different architectures. Platforms like this are also designed to scale with the business as it grows and its needs change. 

Web Accessibility

Finally, web accessibility is an emerging trend right now. There is an increased focus on ensuring that all digital experiences are accessible for all in adherence with Web Content Accessibility Guidelines. This includes practices like alternative text for images, captions, and transcripts for multimedia, and resizable text, just as a few examples.

These are currently a few of the biggest web trends to be aware of in 2024. All businesses need to provide a smooth, seamless online experience for their target market, but this is not easy. Modern expectations are high, so you need to keep pace with the latest trends and developments to provide the best online experience.