Did you know that email marketing has an astounding average ROI of $42 for every $1 spent?

That’s right! With such a high return on investment, it’s no wonder why businesses are increasingly turning to email marketing to drive revenue and connect with their target audience.

In this article, we will dive into the ring and compare two heavyweight email marketing platforms: Omnisend and Klaviyo. We’ll evaluate their features, pricing, and benefits to help you determine which platform is the best fit for your business needs.

If you’re in search of the best email marketing software to level up your campaigns and accelerate your business growth, then keep reading to see who will emerge victorious in the Omnisend vs Klaviyo showdown!

Features and Benefits

When it comes to email marketing tools, both Omnisend and Klaviyo offer a wide range of features and benefits. Let’s take a closer look at what each platform brings to the table.

1. Omnisend Features

  • Automated Email Campaigns: With Omnisend, you can easily set up automated email campaigns tailored to your customer’s behavior and preferences.
  • Segmentation and Personalization: Reach the right audience with targeted messaging based on demographics, shopping behavior, and more.
  • Abandoned Cart Recovery: Recover lost sales by automatically sending personalized emails to customers who left items in their cart.
  • Integration with E-commerce Platforms: Seamlessly connect your store on Shopify, WooCommerce, and other platforms with Omnisend to access advanced e-commerce features.
  • Product Recommendations: Boost customer engagement and sales by showcasing personalized product recommendations in your emails.

2. Klaviyo Features

  • Behavioral Tracking: Gain insights into your customers’ actions and behaviors to send highly targeted and personalized email campaigns.
  • Email Templates and Design Editor: Create visually appealing emails with Klaviyo’s user-friendly design editor and customizable templates.
  • A/B Testing: Test different subject lines, content, and designs to optimize your email campaigns and improve open and click-through rates.
  • Advanced Segmentation: Divide your audience into granular segments based on various criteria like purchase history, engagement, and preferences.
  • Integrations: Klaviyo seamlessly integrates with popular e-commerce platforms like Shopify, Magento, and BigCommerce.

Both Omnisend and Klaviyo provide powerful email marketing features to help you grow your business and engage your audience effectively.

However, one of the standout benefits of using Omnisend is its focus on e-commerce integration and features specifically designed to drive sales and revenue for online stores. With Omnisend, you can leverage advanced e-commerce tools such as product recommendations and abandoned cart recovery to boost your conversion rates.

On the other hand, Klaviyo excels in behavioral tracking and segmentation. Its robust tracking capabilities allow you to gather valuable customer data and create highly personalized email campaigns based on individual behaviors and preferences.

Now that we’ve explored the features and benefits of both platforms, let’s dive into a detailed pricing comparison between Omnisend and Klaviyo.

Pricing Comparison

The cost of an email marketing platform is an essential factor to consider when making a decision. Let’s compare the pricing plans of Omnisend and Klaviyo to help you choose the best option for your business.

Plan Omnisend Klaviyo
Free Plan Free, limited features No Free Plan
Basic Plan Starting at $16 per month Starting at $20 per month
Standard Plan Starting at $99 per month Custom pricing
Pro Plan Starting at $199 per month Custom pricing
Enterprise Plan Custom pricing Custom pricing

As you can see, both platforms offer a variety of plans to accommodate businesses of different sizes and needs. While Klaviyo does not provide a free plan, its pricing starts at a slightly higher price point compared to Omnisend.

Now that you have a better understanding of the features, benefits, and pricing options of Omnisend and Klaviyo, you can make an informed decision based on your specific business requirements. Stay tuned for the concluding section, where we will provide our final verdict on which email marketing platform reigns supreme!

Pricing Comparison

When it comes to choosing an email marketing platform for your business, one of the key factors to consider is pricing. After all, you want to find the best value for your money without compromising on quality. In this section, we will compare the pricing plans of two popular email marketing software – Omnisend and Klaviyo – so you can make an informed decision.

Omnisend offers flexible pricing options to cater to businesses of all sizes. Their plans start at $16 per month for the Standard plan, which includes essential features such as email campaigns, automation workflows, and reporting. If you need advanced features like SMS marketing and web tracking, their Pro plan is priced at $99 per month. For larger businesses with higher volume needs, Omnisend offers an Enterprise plan with custom pricing and tailored features.

On the other hand, Klaviyo provides a comprehensive set of features at competitive pricing. They offer a free plan for businesses with up to 250 contacts, allowing you to explore their platform without any upfront costs. Klaviyo’s paid plans start at $20 per month for up to 500 contacts, and the pricing scales as your contact list grows. With Klaviyo, you get access to advanced features like AI-driven personalization, behavioral tracking, and integrations with popular eCommerce platforms.

Ultimately, the best email marketing software for your business depends on your specific needs and budget. While Omnisend offers a range of features at different price points, Klaviyo stands out with its AI-driven personalization and extensive integrations. Take the time to evaluate the pricing plans and features of each platform to choose the one that aligns with your business goals and budget.


What features and benefits does Omnisend offer?

Omnisend offers a wide range of features and benefits, including automated email marketing workflows, customizable email templates, segmentation options, SMS marketing integration, cart recovery, and robust analytics and reporting tools. These features help businesses enhance their email marketing campaigns, increase engagement, and drive conversions.

What features and benefits does Klaviyo offer?

Klaviyo provides a comprehensive set of features and benefits, including advanced email personalization, behavior tracking, dynamic content, A/B testing, segmentation capabilities, integration with multiple ecommerce platforms, and powerful automation workflows. These features empower businesses to deliver targeted and personalized email experiences, resulting in increased customer engagement and higher conversion rates.

How do the pricing plans of Omnisend and Klaviyo compare?

Omnisend offers various pricing plans based on the number of subscribers, starting from a free plan with limited features and scaling up to higher-tier plans with advanced functionalities. Klaviyo, on the other hand, also has tiered pricing based on the number of contacts but does not offer a free plan. It is important to evaluate your business needs, subscriber count, and budget to determine which platform offers the best pricing option for you.