It’s only natural to want to make money from your website and the easiest way to monetize the site you’ve created is through ads. However, don’t expect to slap a couple of ads onto your site and expect to start raking in the dough. There’s a lot more to monetizing your website than you might realize. It’s very easy to employ the wrong strategy and doing so could not only crash your web design but also drive away consumers, success and a lucrative future.
With that in mind, here are some ad monetization tips that you might find to be very useful when it comes to effectively making money from your website through advertisements.
A variety of options are available
One of the biggest website monetization mistakes that you can make is to box yourself in a corner by thinking that there is only one or two ad options for you to try. The reality is that there are a variety of options to monetize your website and each one carries with it its own level or risk and reward. If you focus too much on a single area this will leave you vulnerable. You will find that there is great strength in diversification. Don’t limit yourself and don’t be afraid to try new monetization methods.
Native ads are a type of marketing where a paid advertisement is naturally placed within its surrounding content and without disrupting the experience of the user. These ads are designed to visually mix in with the site’s overall content. They look as though they are meant to be a part of the site and are generally more positively received than display ads. Native ads are not intrusive, flashy or an eye sore. They can appear less like they are selling something and more like they are providing consumers with information, a smart solution or convenience.
In fact, according to a native ad research from IPG & Sharethrough, native ads are viewed 53% more frequently than display ads, providing a higher click-through rate (CTR). In other words, these ads can offer higher engagement. What’s more, consumers are also more likely to share native ads.
After reading about native ads, it might seem pointless to use banner ads because research shows that they don’t typically score as high as their native advertising cousins in terms of CTR. However, this doesn’t mean that they are ineffective. On the contrary, when done right, banner ads are highly effective at grabbing a consumer’s attention. That being said, this attention is short-lived so the ad needs to deliver its message immediately. Since this is the case, it is often better to treat banner ads as spots for branding instead of as direct-response ads.
Furthermore, a lot of businesses fail with banner advertisements because they try to treat them like native ads. Banner ads should never be subtle. Make it obvious that it’s an ad. Consumers are far more likely to have a better response to a deliberate ad than to one pretending to be something it’s not. Banners can be highly effective branding marketing tools. You’ll get just as many CTRs with these ads as you will with native ones as long as its utilized effectively.
Build a mobile audience
With more and more people relying on their mobile devices these days, m-commerce has become as important as e-commerce. Mobile will be a huge part of your success, which is why you need to make sure your site is mobile friendly with mobile-friendly ads. To help you achieve this, what you need is a website monetization websites-platform. In other words, you need the help of a mobile discovery platform designed for mobile, developed for websites.
Remember, you have more website monetization options than you think. Don’t limit yourself with statistics and reports. You’ll make money via advertising when you know how to effectively connect with your consumers.