Today, we live in a world that focuses on technology first. If anyone wants to find out about any business be it a law firm or any professional service firm, they will first go to the internet and search for you. What they find on there, can mean the difference between obtaining a new client and losing a prospective one. When a potential client finds your website, there are a couple of things that they expect to see or experience that will, in the end, determine whether the customer will come on board or leave.
Whether you are a big firm with multiple offices in different locations or a small two-person shop, when you have these features on your website’s design, it will make the difference between having a good site and having a tool that will properly market you online.
Have a responsive website
Since the smartphone revolution began, we have seen more people using smartphones and tablets to access the internet than ever before. Most sites are reporting more than half of their traffic comes from mobile devices. Having a responsive website ensures that all your website visitors are covered. Regardless of the device they are using, a responsive website will make sure that they have the best user experience possible. This not only helps the users have an easier time navigating through your website, but it also goes to show how professional your firm is. Don’t let your site visitors struggle with pinching and panning so that they can view particular text or content.
Implement attorney search
One of the biggest principles of web design dictates that the core objective of a website is to help the visitors attain the information they are looking for. People who visit law firm websites might be looking for some information in articles, but more often than not, they want a lawyer. That’s why a serious law firm website will have implemented a search option where the customer filters out lawyers according to their areas of specialization. Particularly in situations where the firm has many attorneys and has offices in multiple locations, this is very smart move. By helping the visitor get to the attorney they need quick, you not only help the customer, but you also get more business.
Be easily reachable
Once a prospective client has determined that your firm is the right one to handle their case, the next thing they’ll want to do is contact you and set up a meeting. Law firms should make sure that they can be easily contacted. Although the level of urgency varies by area of specialization, it’s important to give users options in the event they want to reach you. One popular way to do this is by adding a phone number to the site’s header so that it appears on every page on the website. To go the extra mile, you can add contact information such as email addresses on individual attorney’s profile page so that if they want to engage a particular one, they can easily do so.
Create content
As they say, content is critical when you want to rank online. Since lawyers are great at writing, this shouldn’t be a problem at all. The website should have a blog section where it’s regularly updated with issues relating to the law and also providing information people need to know. When the content created on the blog is insightful and relevant, the visitor might see a situation that resembles the one they are in and seeks assistance because of it. When your website’s blog is regularly updated, you find that you not only help your site visitors but in the extension you help yourself because it will also help you to rank better on search engines on for some keywords.
