Recent research has shown that the sales on global e-commerce will reach $2,774 trillion by the end of 2018. Regardless, many e-commerce oriented businesses continue to wane in influence due to very low conversion rates.
It’s no more news that there has been a spike in the number of mobile users in the recent decade and this has made the optimization of a mobile experience to become a priority.
Therefore, it’s a norm that the majority of businesses now ensure that their e-commerce platforms are streamlined to suit mobile customers first.
Meanwhile, speaking of excellent mobile experience, you can take advantage of a game like online roulette.
It is essential that a mobile shopping cart page must be completely responsive, advanced, and must be easy for mobile users to understand.
Therefore, every e-commerce business must toe the line of mobile optimization to ensure that every feature in the online shopping cart is easily understood and usable by customers.
Here are four steps that every business must consider in order to ensure that their online shopping cart is well suited for mobile users.
- Work on the Visitor Checkout feature
It is necessary for mobile users to reach their goals with very few steps taken. It’s a norm that many e-commerce platforms expect their visitors to create an account before transacting business. However, enabling this functionality for mobile users will definitely result in a drop in usage. Therefore, it’s wise to implement the checkout option for visitors.
- Take advantage of trust icons
Trust symbols are suitable as they inform clients about the credibility, safety, and security of the site. These pictures should be conspicuous and positioned near the buy button. These symbols will definitely result in the enhancement of your mobile shopping cart.
- Make multiple mobile wallets available
There are many default payment options. However, to ensure a worthwhile experience, e-commerce websites have to go one further by providing audiences with mobile money and mobile wallet options. These platforms promote speed, security, and ease of use.
- Implement push notifications
A study by BI research has shown that push notifications can increase the rate of customer engagement. It also limits the rate in which customers abandon a shopping cart. It has been established that push notifications can result in a click-through-rate of 20%.
Push notifications can also be used to inform customers about new products, discounts, and available promotions.
