Trends as we all know are ever changing with time. Due to this reason, it’s crucial to be up-to-date with the latest developments in website design in order to have an edge over competitors. In most cases, a trend may not be a new innovation. Some of these practices have been around for some time now and are undergoing refinement to improve user experience. It should be noted that not all web design trends will be appropriate for your website, factors like a client needs, the users and whether it is simple to use should be put into consideration.That’s all the more reason why you should consider opting for the services of web design companies Belfast. Here are some of the hottest design trends in UK.


  • HD images

The manufacturers of mobile devices are churning out high-end products that fully support high-resolution visuals these days. Users are naturally drawn to high quality graphics and designers are creatively using them to increase user engagement. Unlike before, browsers can render images quickly, therefore slow load time is a thing of the past. Apart from images, videos are also incorporated into designs as they have been proven that they make users spend more time on websites.


  • Storytelling


Everyone loves a well-crafted story, whether it is fiction or non-fiction. This is not peculiar to business websites alone as other websites now recognize the way that storytelling evoke certain emotions in their audience. When stories are used in web design, animations, images or videos are inclusive and they are often supported by texts. It can be about the history of a particular company, product or service description and any other information about the company. Users can follow the story line by scrolling; clicking or it can be automated. It requires expertise in order to convey the message effectively.


  • Cards

The use of cards in web design promotes a higher level of user interaction which is one of the goals of every website. They are straightforward and make content easier to notice by users. Attractive images, rich colors and bold texts are some of the components of effective cards in design. Cards can be flipped over or expanded to obtain more information and they are easily shareable on various social media platforms.


  • Responsive design

With the rate of adoption of smartphones and tablets by users, blogs and websites are going for web designs that are responsive across all devices and browsers. A responsive web design assists in reducing page load time, fit a user screen and adjusts the desktop elements when the website is viewed on a mobile device. In addition, existing users are retained and new ones will emerge because of the engaging user experience.


  • Micro interaction


Micro interactions have become an intrinsic part of our daily lives, it promotes user interaction with websites in an interesting manner. Typical examples include turning off a smartphone alarm, using Facebook reactions and adjusting a website setting. The bottom line is that it should accomplish just one task conveniently.


  • Animations


Without mincing words, webmasters and designers have been making use of animations for years. It is not a trend that appears to be fading out anytime, although it will keep passing through series of changes. Animations are really cool and have an appealing effect on users. In situations where a website takes longer time to load, animations can keep a user entertained. The common ones include hover animation and animated load screen.