Your website’s speed, performance, and SEO are essential for increasing traffic. However, web design can also impact your site ranks on Google and other search result pages. Companies who know the importance of this have great web designs that have helped them make more money online. 

Using a few design techniques and the latest and latest web technologies, you can also drive traffic to your site and increase conversions. Outrank can design your website for you and help you attain your web design goals. But here are some tips that you can use to increase traffic:

Replace Your Images With Text

If your site uses images to display its title and written information, it’s advisable to replace them. Images can be unwieldy and large and hide vital SEO information from search engines. There’s no doubt that humans will read header texts on images. 

However, search engine algorithms can’t read images like humans. Therefore, it’s vital to convert images into text for better ranking. That way, SERPS will notice the essential keywords and phrases in your texts and improve your rankings. 

Use CSS3 Gradients For Your Background Images

If you have a site with background images, it’s time to change it. Images chew bandwidth and can drastically slow your site’s speed. Fortunately, you can replace them with attractive and modern-looking lightweight CSS3 gradients. This is what every web design agency would do.

Using CSS3 doesn’t require you to have background knowledge about programming. Instead, you can download web design tools that have a gradient generator to create a cross-platform. The tools only require you to include a CSS code in your style sheets, and you’ll have fixed the problem. 

Use Responsive Web Design Techniques

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Currently, most bloggers and web designers are advocating for mobile-friendly sites. That’s because more than 2 billion people use their phones to access a website. In fact, studies show that in the near future, using mobile devices to access the internet may outrun PCs.

Therefore, if most people visit your site use tablets or smartphones, it’s essential to make it responsive. That may require hiring an expert to do it for you as the process isn’t that straight forward. 

Avoid JavaScript

Though previous sites used JavaScript in the designs, you shouldn’t avoid it because it may hide important information from SERPS, lead to low and slow browsing experiences, and slow down your site’s speed. Instead of JavaScript, you can use CSS3 and HTML5 to add professional and cool effects to your website. 

Focus On Speed

Google treats performance and page speed seriously, and you shouldn’t take it lightly either. Some ways you can increase your web page’s speed include minimizing the taken to build a new page on the server, reducing data amounts sent from the server to the browser, and simplifying the document object model. 

If your site is operating on PHP-based CMS like Joomla, WordPress, or Drupal, it would be advisable to install an APC on the webserver to speed up background processing.

Wrapping Up

Increasing traffic to your site requires you to use methods that allow more accessibility and increase page loading speed. Such practices will encourage visitors to visit your site frequently and recommend it to other users.