Online marketing is now essential for businesses. It’s the only way to stay successful, acquire and retain customers, raise brand awareness, and boost profitability. This is being pushed by skyrocketing smartphone adoption.
The underlying issue is that digital marketing is ever-changing. Digital marketing is complex and difficult due to its sheer scope and scale. However, you must be well-versed in the subject to keep a steady flow of targeted traffic converting into leads and sales. And this is where digital marketing resources can help you learn everything you need to know, gain in-depth perspectives, and stay current with current trends to help you grow your business.
To run a successful and productive digital marketing campaign, you must first understand the fundamentals of these specialized areas. However, depending on which of them align with your personal goals, you may want to focus on a few.
Consider best practices for a more comprehensive omnichannel presence and which digital marketing tools can help you achieve greater success. Furthermore, incorporating various aspects of customer interaction, such as acquiring the right metrics, data analytics, user experience, etc., is critical for a strong online presence.
Top 6 Online Resource for Digital Marketing
Digital marketing is a field that is constantly evolving, with industry standards and best practices changing regularly. Fortunately, numerous free, high-quality online resources are available to help digital marketers stay up to date on the latest trends. Here are our top 6 online digital marketing resources:
- Social Media Today
Social Media Today is an independent online community for public relations, marketing, and advertising professionals. If you believe the best knowledge comes from your industry peers, this is your go-to online marketing resource destination. The site is prolific, publishing up to ten blog posts per day, seven days a week, and hosting an inventive Social Business Book Club and webcasts. Commentaries on Social Media Today’s articles are frequently as fascinating as themselves.
Because the platform is primarily focused on deliverability, Lemlist stands out among our email marketing tools. Lemlist is great for optimizing your existing campaigns because it emphasizes the best times to send your messages and how frequently for more opens and clicks.
Instead of second-guessing your marketing efforts, Lemlist can be a game-changer in how to warm up your list. Personalization tools make your outreach emails sound less spammy, and follow-up email sequences encourage more responses from cold prospects.
Marketing has evolved dramatically over the last decade. It is no longer necessary to create disruptive advertisements for customers but rather to create meaningful interactions to attract customers.
HubSpot, the pioneer and global leader in inbound marketing, offers a wealth of resources to help you navigate the vast and complex world of digital marketing. Consider taking a certification course from HubSpot Academy to improve your skills and update your resume. These certifications only take a few hours to complete, but they provide a great overview of everything digital marketing and can help you advance in your career. You’d be remiss if you passed up this badge of honor, which is highly rated and completely free.
Moz, a hugely successful search marketing analytics firm based in Portland, provides everything you need to know about SEO, from link-building advice to keyword research tips and tricks.
Outstanding features make Moz great. It has something for everyone, regardless of stage. SEO beginners should read their extensive Beginner’s Guide to SEO and complete their SEO Essentials Certificate course. If you’re short on time or need a refresher, check out their incredibly comprehensive video series, which condenses everything you need to know about SEO into six hour-long videos.
- EWR Digital
EWR Digital is a top internet marketing blog for content marketers. Regularly producing articles for your customers or clients fosters trust and thought leadership and keeps your company at the forefront of their minds. Blogs and articles are the fuel that keeps the social media fires burning. Create engaging, shareable, and timely content, and both search engines and your target audience will love you.
Ahrefs, a leading SEO toolset provider platform, has a fantastic blog where you can find all the definitions and guides you need to improve your SEO and marketing skills. If videos are more your thing, they also have a YouTube channel to post videos with actionable SEO tips to help you increase organic search traffic and beat Google rankings.