In the world of small business, it is all well and good putting your efforts into acquiring new clients. However, there also needs to be an emphasis on retaining your clients so as to build a stable client base for your business. Your overarching goal should always be to keep clients satisfied and engaged so that they keep coming back again and again.
Ultimately, this process is going to involve more than simply providing a solid product or excellent service once and then hoping for the best. It requires a bit more engagement with your customers and specific marketing efforts so that they don’t forget about you. With the right tactics and approach to reaching your customers, you will have a more stable client base when all is said and done.
1. The Marketing Sales Funnel
Marketing is obviously a key component to attracting new clients and bringing business through the door. It can also be an important step to keeping customers around and interested in your product or service for years to come. This can be accomplished through the use of what is called a marketing sales funnel.
This process essentially involves stepping up your marketing game in a progressive fashion so as your clients engage with you more and more and your marketing tactics become more robust. This can be done by adding MQL and SQL pipeline stages into your marketing strategy. The idea of developing a sales pipeline can be incredibly helpful in building a stable client base for your business.
2. Learn to Listen
A great deal that goes into building a reliable and stable client base will involve practice open two-way communication with your clients. Instead of constantly talk at your customers and explaining what you do and why, take the time to also ask them questions and find out what it is they are looking for from you.
By taking your clients’ thoughts and concerns into consideration, you will be able to come to a better overall end result. Furthermore, by conducting your communications more like a conversation and less like a prefabricated sales pitch, you are more likely to keep a client engaged for longer. This will also make your customer feel like their opinions matter to you, something that will keep them coming back again and again.
3. Consider Offering Incentives
Sometimes, the best thing you can do to convince someone who is considering giving you’re their business to choose your company is to offer an extra incentive. Other times, incentives are the key to keeping existing clients coming back for more.
By offering an incentive, you can make a client feel as though they are getting an extra deal or special offer that no one else is getting. A certain percentage off of a service or a bonus product with a purchase can be enough to keep customers hooked. This demonstrates a level of care for your customers that they will certainly appreciate.