What exactly is SEO? And why does it matter? SEO stands for Search Engine Optimization. SEO means making sure that your website can be found online. It involves a lot of processes to ensure that the “money site” (your website) stays on the first page of the search engine’s results. Take a look at what an SEO company does by going to https://stlouisseostars.com/
But why does SEO matter to your website? SEO is crucial for your business not just to survive, but to thrive. Here’s why: When your website ranks #1 or shows on the first page of the search engine’s results, commonly called SERP, then people can find your business and learn what you can offer. For example, imagine that your site ranks #1 on the search term “toothbrush.” It will result in an immense increase in your website’s traffic. The more traffic your website receives, the more opportunities you have to convert these visitors into paying customers. Sounds like a good business, doesn’t it?
How do you achieve this though? Below are some tips to jumpstart your website with SEO.
Properly optimize information on your website. First, make sure that your domain name says exactly what your business is all about. Let us once again use toothbrush as an example. If your website is about toothbrush, then it is better that your domain name contains a word related to toothbrush. Also, the website should actually talk about toothbrushes, teeth or dental health—not about selling cars or insurance. Another helpful tip is to consistently add your business name, address and phone number (NAP) on the homepage or contact page, as well as to every page of your website.
Create a clear site structure. A building that is not properly designed can have disastrous results. Likewise, a website that is not structured properly can hurt your business and your ranking. Structure your website clearly so that it is easy for search engine crawlers, also called spiders, and users to navigate. Use pages, categories, and subcategories to create hierarchy.
Remove anything that slows down your website. Nowadays, Internet users have no patience to wait for a website to load. They expect websites to load not more than 3 seconds. That is why site speed is very important to your website’s overall performance. How to load your site faster? Remove anything that slows down your site. Make sure that the plugins you installed are not causing your website to slow down. Also, avoid using music players and flash graphics.
Be mobile-friendly. Recently, search engine giant Google penalizes websites that are not mobile-friendly by decreasing their visibility in the search results when users are using their phones. A mobile-friendly website or responsive website design responds to any device of display consumers are using. Implement a mobile responsive design. Do not use flash since it doesn’t work on most mobile devices.
Keep writing fresh and quality content. Search engines hate static websites. They love sites that have fresh content since they opt for newer information to share to searchers than dated ones. Find new subjects to write that are relevant to your product or service. One helpful tip is to start a blog on your website and keep the content flowing.
Optimizing your website can be time-consuming and is a massive undertaking. But you don’t or should do it all at once. Focus on the tips discussed above and be patient. We have given you 5 tips to jumpstart your website with SEO. With these few tips, you can become an SEO expert in no time, and rank your website at #1.