Are you failing to generate sales despite spending a lot of money on web design? Many business owners make the mistake of pouring their resources into outsourcing website design for the sole purpose of making it look attractive. However, web design must not come at the cost of lower ranking power. Over the years, it has become clear that web design and search engine optimization must go hand-in-hand to yield the best results for webmasters.
Two Sides of the Same Coin
Instead of treating web design and SEO as two distinct entities, you’ll do yourself a favor by considering them as two sides of the same coin. It’s all too common to find websites that look fantastic but leave little room for on-page optimization. On the flip side, doing SEO on a website could mean removing certain design elements that impact user experience negatively.
By mixing web design with search engine optimization, it’s possible to create a website that provides the best user experience for visitors while ensuring that your web pages rank high on the organic search listings. The key is in building SEO into the web design process.
No Turning Back
Nothing proves more frustrating than outsourcing website design and then hiring a different provider to boost the organic rankings of your website. Instead of thinking about SEO later, make sure to implement it into the web design process. Doing so allows you to streamline the two and get a clearer picture of how your website should look and function before launching it to the public.
Effective communication between the web design team and the SEO team proves critical to the success of your website. When designing every element of the site, aesthetics must come alongside search-engine-friendliness. Some of the core elements to focus on include:
Domain Name – The domain must identify with your brand, letting prospective customers know what your business is all about. Keyword-heavy domains are no longer effective.
Hosting and CMS – Content management systems have made it easier than ever to set up a website without professional assistance. But you still need to put in the effort to create a search-engine-friendly and high-converting website. Your hosting provider must deliver topnotch speed and reliability to make sure your site loads quickly.
Link Structure and Navigation – Nothing turns off online visitors more than poor navigation. The use menus and breadcrumbs can be helpful for letting visitors know what category they’re in and bounce around your site.
Mobile-Friendly – Organic traffic is largely driven by mobile searches. It’s imperative to build a mobile-friendly website to provide an optimal user experience for mobile users.
Content Optimization – Aside from targeting the right keywords, you must also leave room for certain design elements to make your content more engaging. Videos, photos, and infographics can be just what you need to retain the attention of visitors. Ads and calls to action must also be placed strategically for optimal conversions.
By outsourcing website design that incorporates SEO into the overall process, you can build a website that attracts targeted traffic, generates sales, and turns visitors into loyal brand advocates.