Businesses care for a lot of things including marketing, content, sales, revenue, customer satisfaction, and others. Professional photographs and images are normally the last thing businesses look for. I have seen startups, small and large businesses, and some corporations that don’t opt for professional high-quality photographs.
This is something that’s not their priority.
In reality, photos that you use on your website, blog, newsletter, and social media accounts are directly related to user engagement. A study found that when people listen to a piece of information, they only remember 10% of it three days later. If, however, a relevant image is hooked with the same information, people can retain up to 65% of information three days later.
So why your business needs to use professional photographs and why not those stock images?
Here are a few reasons why your business needs professional photographs.
- Great impression
People tend to associate images, content, and everything they see with brands. For instance, if a potential customer visits your website and sees an image of a woman, the first impression will be that your brand took the time to take this exclusive photo of the woman. Your customers will associate the woman and the image with your brand – assuming it to be a property of your brand.
This works great until your customers find the same image on another website, a social media post, or on Flickr. This is where they will turn away.
You don’t want it to happen, right?
This is why your business needs unique and professional images that belong to your brand (only). They don’t just drive a great impression but they have the potential to retain it.
- Brand philosophy
Every business has its own philosophy. It could be a written formal philosophy or it could be informal, but every business has one.
Everything you post on your website and social media accounts should represent your brand’s philosophy. If it isn’t, you’ll have hard time creating a strong bond with your customers and employees.
This is where images play a strong role because they help deliver the message across better than text.
Professional photographs help you integrate images easily with your business philosophy. If you tend to use stock images, they provide you with limited options to edit and transform images. Professional photography seems to be an appropriate option.
- Your asset
You don’t have full rights to use someone else’s photos. You can edit those photos and use them the way you like but at the end of the day, you don’t own these photos.
You don’t have any legal right over these photos.
Professional photographs that your business creates from scratch are your business’s asset – a valuable asset. Not just that you own these for lifetime but if someone else copies them, you can take a legal action.
What you’ll choose for your business?
You’ve two options:
- Manage photography in-house.
- Hire a professional photographer.
If you’ve a small business or a startup, you cannot go with the second option because professional photographers are expensive. You should manage photographs in-house. To make your photographs professional, you can use an easy-to-use photo editor. This Cyberlink Photodirector coupon will help you get started.
If you choose to hire a professional photographer, a professional photo editor will still be your business’s basic need as you’ve to edit images every now and then. That’s how you’ll make the best use of every single photograph you’ve