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Since we are going to make a perfume commercial, we will be working with a glamorous portrait photo. Here we are using a paid stock, hence we cannot offer a psd file for a download.

Step 2. Applying Infra Red Filter

A lot of people are not aware how to process photos using the infra red channel, even though it’s actually very easy. Your photo will turn black and white, but we will enhance one color at the cost of another, and this opens a very wide filed to creativity.
You can make the lips very pale, and the skin tanned (which is what we are going to do here), or we can make the skin pale, and the lips dark red. If you’d like to play more with Infra Red image processing, I suggest to download our Infra Red Photoshop Actions, it costs only $1 to buy and will allow you do image processing in one click.

So, if you do it on your own, go to Image >> Adjustments >> Channel Mixer and apply the following settings in the window that will pop out.

This gives exactly the so-called “safari effect” that was so popular back in the 70′s light lipgloss and dark skin. Although the results may vary, depending on your base photo, it will be more or less the same if the initial picture is more or less in same shades as the one we are using.

This is what we’ve got:

Step 3. Applying Sun Kissed Look

We are not looking to get a natural photo, since we are designing a commercial poster, they are all well known for being over processed, over saturated and mostly way over airbrushed!

Click on the tiny icon at the bottom of your Photoshop’s Layers Pallet, which looks like half black and half white pie (Create new filler adjustment layer). This will pop out a menu with different filler options, choose “Gradient map…”

Use the following colors: #1c1c1c as your dark one, which loos almost like black, and
#ca8c03 as yellow brown.

Apply the gradient map.

Step 5. Adding Playful Sun Rays.

Next, we will be adding playful and cheery sun rays. This requires having some brushes in your arsenal, though we will be working withing something that came pre installed with Photoshop CS3 to make sure everyone who follows this tutorial will be able to reproduce our results.

We are using a brush called “Rough Dry Brush”, though pick a bigger size than the default one, let’s go with at least 300px, depending on you photo size. Using the white color as your foreground, chaotically apply the brush all around the girl, without touching her face, see the photo below:

After applying the dots, this is what you should get

Don’t worry about the pixelated edges of the dots, we are just off to fix it! While the layer with dots is still selected, to to Filter >> Blur >> Gaussian Blur, and apply the settings you see below:

Now, set the blending mode of this layer to “Overlay”, this will give a nice and very sweet look of sun coming through some hollowed surface.

Step 6. Choosing a photo. Adding Sun To the Face

Duplicate the layer with sun rays and move it a bit, so you can go over the face. Press Ctrl + T, and right-mouse-click, to get the small sub menu, where you will choose the mode “Wrap”. Distort it as on the picture below, to get a more 3D effect of the rays spreading all over her face.

Using the eraser tool, be sure to clean up any remains of the rays that fall “outside” the face area.

Step 7. Colorizing makeup and Diamonds

Create a new layer, and using a very bright blue color #20b8d0, start adding eye shadows on top of the existing ones, or instead of any makeup you may have on the portrait. Set the layer’s blending mode to “Overlay” as well…

After you finished working with the eyes area, using the same layer and color (it’s important, so you won’t create a salad of colors on your canvas) choose a smaller brush

colorize the earnings, or the any other detail (a small detail) that you see on the photo.

We chose to colorize the stones in the earnings, that gave enough balance and worked well together with eyeshadows. Again, we are not after a natural look on this tutorial, we are making an exaggerated commercial… and this is how they are made in Photoshop.

Final Touches

Lastly, add a perfume bottle and text. you may play with blending options to get the text in the same hue as the other colors on your canvas. remember that balance and harmony is the key, even if we make something over-polished.

This is your final result, and I hope you enjoyed the tutorial. Be sure to subscribe to our feed and like us on facebook.

Applications have become an increasingly popular and important part of day to day business life. Increased dependence on particular tools has led to an increased need for proper management, as the failure of a single program can often cause significant drops in the productivity of a business. In these cases, basic application management becomes a necessity. Though the term may seem nebulous on its surface, it simply refers to a process that any business dependent on any particular application should consider as a wise investment. As a tool, this sort of management functions to help reduce the strain that downtime can commonly cause.

In a rare subversion of the norm, application management consists of exactly one might think. The process includes all of the necessities of maintaining an application, and particularly focuses on the maintenance necessary to make sure that a particular application stays both stable and current during its lifecycle. This may consist of many different techniques and tricks, and almost always requires a significant amount of behind-the-scenes information technology work to actually maintain. It is perhaps best to think of this management process, as the work that goes on to make sure that an application not only functions consistently, but that problems with that same product may be quietly fixed with minimal work necessary on the part of the end user.

Given the multiple applications that tend to be used by most large businesses, investing in application management tools is a necessary expense. No matter if your concern is making sure that the tools you use are capable of minimizing downtime or that you simply wish to make sure that troubleshooting can occur with minimal effort on the part of your front line employees, the tools available on the market can aid you in accomplishing your chosen tasks.

In this economy, many smaller businesses have been hit hard. For those that are still around, it is often a big struggle to survive. Part of making it as a small business is continual growth. But growth often requires investment capital beyond the means of most small business owners. The web design, public relations and ad agency business is no different from most others in this respect. However, they have significant advantage over more traditional retail business. The web design, public relations and ad agency model puts the small business owner in the position to be talking to their customers about digital marketing. This makes them eligible for a white label SEO reseller strategy.

A white label SEO approach is one in which the business partners with another firm to do the fulfillment of the seo services to existing or new clients. Different from traditional outsourcing, the white label approach (often called private label SEO) is one in which the end client is not aware that the work has been outsourced to another firm. This arrangement is extremely common in the food industry where a grocery store will often put their own label on certain food items. The grocery chain does not make the food product, but the manufacturer allows them to put their store’s name on the product (private label) or make it generic (white label).

Online marketing has evolved to the point where these types of white label SEO, PPC, Social Media and Email products are now widely available. The advantage to the web design, public relations or ad agency is that they can grow revenues without the required investment in product development. The white label approach allows them to maintain control of the client relationship in case things turn bad, in which case they can always pull the work back in-house. White label search engine marketing products are a creative way for business who already discuss digital marketing with clients to grow their businesses with relatively low risk.

A few weeks ago I stumbled across a wordpress shortcodes plugin and decided to write a review about it because this was the first wordpress plugin that has actually impressed me. Even though I have been in the “WordPress industry” for some time now, I often seen shortcodes plugins, (free and paid) that offer a few service boxes, and maybe buttons and a slider, but nothing impressive. This one is a new-generation plugin, with thousands (yes, thousands!) of service boxes, thousands of button variations available, image shadows, tooltips, pricing table, accordion, video tooltips, jQuery horizontal tabs, jQuery vertical tabs, jQuery accordion, stylish quotes, jQuery info boxes, CSS3 tooltips, CSS3 frames, CSS3 buttons, custom unordered lists, layout columns, highlighters, dropcaps and more..

Cost: $19 – Personal License or $59 Developer License (for 1 client). If you wish to inbuild the plugin into your theme and offer it for sale on one of the big sites like WPmarket.net or ThemeForest.net you need to contact the author of LizaTom.com for a custom quote.

Advantages:

1. LizaTom Shortcodes plugin, despite having a trillion of options and images, is very lightweight (500kb installation file) which allows you to upload it directly using the wordpress interface, without connecting to FTP client
2. Cheap as hell. Well crappier plugins are selling for about the same price on CodeCanyon and other places, here — for your $19 you get the best plugin in the industry PLUS a few other totally professional plugins and beautiful wordpress themes that come included in your membership. The membership duration is one year (you can renew or cancel at any time) during which you will get access to all the upcoming themes and plugins that LizaTom.com is planning to release. On average there is 1-2 items added per month so you can’t go wrong with this price.
3. Flexible like never-before. With 2000+ service boxes, almost endless button variations (color, size, icons) and plenty of other features you will never need any other plugin.
4. Bonuses. While you might, at first glace, think that the other plugins and theme are just a bonus, if you look closer you will see that these are high quality theme that quickly became topsellers on WPmarket.net.
5. Free updates and support are included with each membership.
6. Easy to use. I personally hate the kind of plugins that look awesome but when you download and install them, you have no clue how to get started, or worse – the shortcodes plugins that you need to know the exact command and hardcode them in the body of your post. LizaTom Shortcodes plugin takes care of everything for you, just select the shortcodes you want from an easy to use drop down menu and the code will be generated for you in less than a second.
7. Pricing Table. If you ever used shortcodes plugins before (or even premium wordpress themes) you would know that a good pricing table is hard to come by. LizaTom Shortcodes plugin offers a CSS3 highly customizable pricing table that looks absolutely professional yet not overly web 2.0, so you will have no problem fitting it into any design.
8. Won’t clash with other shortcodes plugins. If you have any inbuilt in your current theme.

Disadvantages:

1. None that I found after using the plugin for 2 weeks on several websites and testing it on 3 different wordpress themes.

This is the upcoming star of the wordpress industry. Take my word on that! Here are some more screenshots:

I am excited to announce yet another wordpress themes bundle that will be available for 2 weeks, starting from today. This is an extremely generous offer provided by WPmarket.net – a new wordpress themes marketplace for buying and selling wordpress themes. The deal is very simple, for a limited time, you can download 10 popular premium wordpress themes for only $20. There are no recurring fees or any other additional changes, once you make the payment you instantly download all the 10 themes included in this “wp pack”.

These themes come with advanced admin panel, custom google fonts, css3 effects, html5 layout, beautiful jquery sliders, transition effects, portfolios, sortable portfolios and shortcodes (not supported in all themes).

For details and themes demos please visit WPtriumph.com.

Remember that this is a limited time offer, once the deal is over, this page will be removed.