Essential Logo Elements
One of the key components of good web design for an eCommerce store is the logo. Through your logo, you can set your store apart, and you can also make it easier for people to recognize your store. The logo should appear in one of the top corners on every page. You should also use it on your social media platforms to make sure people can quickly identify you. However, constructing a logo is more than just coming up with an image. You must make sure that you develop the logo so that it works within your overall web design and remains identifiable.
Some of the best logos are also some of the simplest. Think of the McDonald’s logo and the Target logo. Both of these logos are exceptionally simple in their formation, and they only have one or two colors. They aren’t great works of art. They aren’t incredible to look at. They are simple, and they are recognizable. If your logo has more than two colors, then you need to reconsider your logo design. You don’t have to match every color present in your web design in the logo. Choose the primary or the contrast color as the main logo color, and keep the color selection as simple as possible.
Viewability Regardless of the Size
You never know what devices people will be viewing your website or your social media pages on. Having a recognizable logo allows customers to immediately connect it with your brand. This means that you need to have a logo that is viewable regardless of the size. In other words, it should be viewable as a thumbnail as well as a on a large screen. Most of the time, when you’re using something like furniture web templates, you will have the option of uploading a standard sized logo as well as various thumbnails. Check to make sure that the logo can be viewed clearly in each of these sizes. To help achieve this goal, you should make sure that you use clean lines and avoid anything that distorts when it is shrunk.
The logo itself needs to be memorable. Otherwise, it does no good. Creating memorability can be challenging, but most businesses accomplish this by tapping into the core of their business. In some cases, you must think of your business in an abstract fashion. Target developed the bull’s eye to represent getting the best sales each and every time. Most people don’t automatically associate bull’s eyes with shopping, but Target managed to create that association. It is now one of the more commonly known logos in the United States.
When you are developing your logo, you need to keep in mind certain key elements for the design so that it will work within your web design as a whole. First, make sure that you use only a simplified palette. Logos are not places for details. Make sure that the logo itself remains viewable, regardless of the scale. This way, people can recognize it quickly. Also take the time to develop a logo that is memorable, even if you have to think outside the box.