Tutorial: Make Perfume Commercial in Photoshop

This tutorial will teach you how to make your very own fragrance advertisements, and even though we chose to use Monica Beluci in this tutorial, you can turn any ordinary home-made picture into a fragrance advertisement billboard. So first of all you need a picture of a girl (or boy you are doing to use. Pictures of people against black or dark backgrounds are better, since we will try to create an illusion of nocturnal sky.

tut2-0.jpg
Once you opened a new canvas with the desired dimensions of your billboard, create a new layer and fill it with any dark blue or dark purple hue, we used #210a3a. Make sure that your ‘background’ colour is set to white, and go to Filter >> Render >> Clouds. This will will your upper layer with nice foggy fibber texture. Set the overlay settings of this clouds layer to “Linear Light” (see illustration).

tut2-1.jpg

Our aim is to create a nicely high contrasted photo with a pit of fog and glow effect as well as make the background look like a night sky. SO, what we are going to do it, duplicate the photo of the girl, drag it (in the layer’s panel) on top of other 2 layers, and set this layer’s settings to “Overlay”

tut2-2.jpg

tut2-3.jpg

Next step is filling the bottom of the billboard with grass. This is the easiest part although I noticed that many get stuck here. We will be using the brush tool, with a default Photoshop CS2 brush called “brush dune”. You should have it. Set your foreground color to green (any hue, up to you, as long as it gives a natural look) and fill the bottom of the screen more or less like you see on the picture. The default settings for this brush are set to “scattering” so you don’t need to do much work except for just not overdoing the grass over the photo.

Next step is adding twirly shape.

If you don’t have any nice and twirly shape, you can download mine in PSD format HERE.

So you will either select a custom shape tool and draw any twirly shape of your choice, or take mine from the PSD file, drag and drop it to your canvas. Place the shame Between the girl’s layer and the grass (see below). Next, duplicate the shape later, transform it horizontally (or vertically, depending on your shape) and place it more or less as you can see on the illustration below.

tut2-5.jpg

tut2-6.jpg The idea is, to make the shape look as it’s behind the lady, so rasterize the upper shape’s layer and choose the Eraser Tool. Carefully remove the shape from the girl’s body. I’d suggest to use an eraser tool with hard edge, however if you want to nicely blend it with the fog effect on the background and not to make the edge too sharp, I suggest to use a 20px soft edge eraser tool.

Next step is adding glow. Make sure the upper shape is selected in your layers panel and go to Layer >> Layer styles >> Outer Glow. Apply the following glow settings using the white color. Repeat the same action for the first shape as well.

tut2-7.jpg

And this is what you got so far
 You may also apply a few chaotic white dots, using the bruh tool and add glow, this will imitate stars on the background. This is optional, if you feel your background is too dull.

tut2-8.jpg

tut2-9.jpg

If you are making a fragrance billboard you will need a perfume bottle, but again this could be replaced with any other product you are going to “sell”. We went with this fragrance bottle from sxc.hu. Most important is to crop it properly and then find a good location for it on your billboard.

Once you have located it, it could be a good idea to add a little transparency to the glass so that you’d see the grass from underneath it. We just duplicated the layer and set one of them on “overlay”, the other on “soft” so we can see the grass through yet the bottle does not become semi-visible.

tut2-10.jpg

After this, make a new layer on top of all the others, select the brush tool again, using the “dune grass” brush shape, and add a bit more grass over the perfume bottle itself, to create the illusion as it sits “inside” the grass field. That’s it. Add text and your Fragrance Commercial is ready to go up on New Yorks’ streets!

tut2-0.jpg

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    • hummingbird
    • February 8th, 2010

    I’m a photoshop newbie…. unfortunately couldn’t follow along … kept mucking it up …. because I don’t know how to do lots of the steps without “click here then click here” oh well ,,,, great job though

  1. Thanks Nice Theme

  2. I love the grass! original fresh

    • Last
    • January 30th, 2010

    Heyy.. nice tut.. where can i get it from tto do one my selff?

  3. Very nice tutorial…really love it

  4. Hey love the tutorial, hope you have more

  5. This is so cool and simple tut..

    I love It

    thanks for posting this

    http://www.tutoreffic.com

  6. This is awesome work i love it
.

    Thanks for posting it

    i normally use to search tutorials only in http://www.tutoreffic.com (Ma friends website)

    by
    Sony

  7. oww its very short process n nicely done.thanks for sharing.

  8. [Hey! GREAT tutorial. Just used it & heres my result. I used some different images. The girl in the pic is my bestfriend Stephanie. I also used a stock image of some grass instead. Let me know what you think

    http://i49.tinypic.com/md18ac.jpg

    The image i posted is alot more dark and contrasted on here for some reason. I created the image on my laptop so maybe the lighting on my laptop is brighter than it should lol. Either way enjoy the image :)

  9. Hey! GREAT tutorial. Just used it & heres my result. I used some different images. The girl in the pic is my bestfriend Stephanie. I also used a stock image of some grass instead. Let me know what you think

    http://i49.tinypic.com/md18ac.jpg

    • meenu
    • September 23rd, 2009

    AWSOME…..

    • amir
    • August 17th, 2009

    it,s nice&useful thanks

  10. thank you for post

  11. well done, really fantastic!!!
    Great

  12. amaaaazziing MAn…! i really like this effect .. i will try this effect on my photo that for sure

  13. Love it, thanks :)

  14. Gut!

    • lalit
    • February 25th, 2009

    thanks

  15. hello! i was very interested in your tutorial but i can’t see the images :(

  16. I also want to make perfume commercial but i really dont know how i can happend or dont know method, if u dont mind let me know the method plz.

  17. wow very nice….thanks for sharing

  18. woww super efect :) i made an parfume commercial but not very well as yours =)

  19. Thank you very much for this post!
    This what I’m looking for since I’m running a perfume blog.

    Thanks for sharing this awesome tutorial :)

    Bobby

    Make Homemade Fragrances

  20. needs more job added to get a good look. :\

    • marlon
    • June 28th, 2008

    very nice!!! thanks..

    • subash
    • June 18th, 2008

    excellent

    • george
    • June 17th, 2008

    CAN I DO THIS IN JASC PAINT SHOP 4 ???????

  21. nice tutorial m8. Thanx!

    • Lorelei
    • May 8th, 2008

    **********************************************
    Sorry, I corrected my post, you can download the shape here:
    http://pswish.com/wp-content/uploads/2008/05/shape2.zip

  22. great tuts
    thanks
    where can i get that shapes?

  23. funtastic!

    • Kevin D
    • May 1st, 2008

    u cant : you can download mine in PSD format HERE. … can u send me that psd in mail plz? it’s really fantastic!

    • Mohamed
    • April 8th, 2008

    really really I suprise
    how can you imagine this idea
    it is very simple but you make it very amazing

    thank you so much for this tutorial

    • jamsheer
    • April 6th, 2008

    Nince work , Where can I get that shape .. Can you sent me that shape through by e-mail pls.

    • Liviu
    • March 31st, 2008

    Can you be more explicite about layer … what grade of opacity he have ? …. I think you duplicate the picture and than delete some zone of it …

    • Glen
    • March 29th, 2008

    Hi, for those who want to complete this tutorial, you will have to join the image site at http://www.sch.hu It is free to join. That done, search for ‘perfume bottle’. You will find it on page 1 top line far right, called. Perfume for Man.

    Hope this clears up any ambiguity regarding the perfume bottle.
    Now, I will have a go at this brilliant tutorial!

    • Helen
    • March 26th, 2008

    Hi from Ukrain! Good tutorial! Thanks for it.

    • T.J.
    • March 24th, 2008

    good tut. i have that bottle

    • Tyler
    • March 18th, 2008

    Question though how well would this actually print out in poster size? would it still look good?

    • Kris
    • March 17th, 2008

    Hi, Thanks for this tutorial – But could of used it a bit earlier.. Lol

    Finished making my Perfume adverts in Media about 3 months ago but this would of really helped then.. ;]

    • Stone
    • March 16th, 2008

    Where can I get that shape?? I don’t see no link… i don’t see the link either…great tutorial by the way

    • jon
    • March 8th, 2008

    very well done and helpful

    • FG
    • March 8th, 2008

    Where can I get that shape?? I don’t see no link

    • dan
    • March 7th, 2008

    good work guys..

    It’s just I can’t find good renders of models

  24. Nice tutorial! The grass looks a little strange to me, but good technique nevertheless :)

    • Aj
    • March 7th, 2008

    awesome tutz, tnx man

    • Tom
    • March 5th, 2008

    Great site Lizka!

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